MASTERY OF AWESOMENESS IN BRAND ENERGYTM
Turn Brand Tracking Into Brand Growth
The official Brand EnergyTM training program. Teach your team to sense, measure and grow brand health in the attention economy, and finish as Certified Brand EnergyTM Practitioners.
The Field Has Shifted
Brands now rise and fall in months, not decades. Awareness, consideration and NPS tell you what already happened. They miss the energy that drives what happens next. Brand EnergyTM gives your team a way to measure both forces that decide growth: the trust a brand has stored, and the momentum it is generating right now.
What Your Team Will Be Able to Do
This is a practical program. By the end, every participant can put the Brand EnergyTM system to work on your own brand. They will be able to:
- Diagnose exactly where any brand sits on the Brand Energy™ Matrix, and what to do to move it.
- Measure both forces that decide growth: the trust a brand has stored, and the momentum it is generating right now.
- Design a brand tracker that produces growth decisions, not just charts, with scales sensitive enough to catch real shifts.
- Turn brand health data into a board-ready growth story, tied to market share, acquisition and preference.
- Find the growth hidden beneath the averages, using segment analysis to see what the total number hides.
- Score your own brand and your competitors with AI in hours rather than quarters, using ready-made master prompts.
- Build a single Brand Energy™ Index that blends survey, search and social signals into one predictive number the whole team can rally around.
- Read the lead indicators that move before sales, so you act early instead of reacting late.
- Tell the difference between earning attention and interrupting it, and stop paying for attention that resents you.
- Give the whole team one clear, commercial language for what a brand is and how it grows.
Who It's For
Built for CMOs, brand and insights leaders, marketers, strategists and researchers. Bring your whole team onto the same language and the same scoreboard, so brand decisions get faster and sharper.
Taught by Peter Drinkwater
Peter Drinkwater has spent 25 years in brand health measurement and growth consulting, and has moderated thousands of focus groups. As founder of the global brand tracking agency House of Brand Group, he has worked with brands including Netflix, Google, Qantas, Vodafone, Danone, PepsiCo, Citigroup, Commonwealth Bank, Diageo and Cadbury. Brand EnergyTM is the distillation of that work.
Your Investment Gives Back
All proceeds from the program are donated to The Rebecca Rebuild Institute, the charity Peter founded in memory of his wife, Rebecca. Investing in your team also helps people rebuild their health after cancer treatment.
Enrol Your Team
$1,111 USD per person
- The full self-paced program, all seven parts.
- Ready-to-use AI master prompts for measuring brand energy.
- The Certified Brand EnergyTM Practitioner certificate on completion.
Buy for Your Team
Training several people? Tell us how many seats you need and we will sort access and an invoice.